You want to name this image strategically to show up in a search. Here’s where it takes a little bit of SEO strategy. That doesn’t look great when someone pins that image to Pinterest, and no one’s going to be searching for that description. You might find that your description is exactly what you’ve named your photo, so your pin’s description says something like “blog graphic final file.jpg” in the description. Right now, if we were to pin something from our website you can see that the description is automatically all ready to go in Pinterest. Then, based on the pin description, Pinterest is able to categorize the photo's content, which then makes it appear in appropriate searches. When people pin an image from your site, most often Pinterest pulls the title of your image into the pin description. On Pinterest, every pin has a description. Step Two: Rename Your Photo Using Keywords Using an image block and upload your photo to Squarespace. Step One: Upload Your Photo To Your Page Or Post How To Optimize Your Photos For Pinterest On Squarespace In Just 2 Steps To get more traffic to your site from Pinterest, you want to make sure that your photos are optimized so that your images direct right back to your site, that the pin description reflects your work, and that the pin description is searchable. Having your images on Pinterest creates a real opportunity to drive more traffic to you site if you are optimized for it. So What's The Problem With Just Being On Pinterest? Why Do I Have To Be Optimized? So when people click on the photo in Pinterest, it takes them back to your site. Ultimately, this has the potential to bring more traffic to your website because your website URL is still attached to that image. Once your image is on Pinterest, other people can find the pin, and re-pin it onto their own boards, and so on. They might do this to save it for later, for inspiration, or just because it's pretty. It now works like a visual Google search, and businesses are leveraging that search tool to get found online.Īnybody on the web can pin an image from your website to one of their Pinterest boards. Pinterest isn’t just for arts and crafts anymore. Want to get found on the web? More and more people are using Pinterest as their search tool to find brands, business and blog posts online.
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